Business Experimentation: A Practical Guide for Driving Innovation and Performance in Your Business

ISBN-13: 9781398601673 / Angielski / Miękka / 2021 / 272 str.

Rob James; Jules Goddard

Opis

Accelerate innovation and agility with a step-by-step business experiment process designed to enhance performance and increase competitive advantage.

Recenzje

"I've worked with the authors and as a consequence know that their advice is based on huge experience and rigour. They write as they talk, common sense supported by acute observation." Sir John Rose, CEO Rolls-Royce 1996-2011

Spis treści

• • Chapter - 01: Introduction to experimentation in business;
  • Chapter - 02: What we really mean by 'experiments';
  • Chapter - 03: Ten principles of successful business experiments;
  • Chapter - 04: A 'typology' of experiments;
  • Chapter - 05: The benefits of experimentation - And what inhibits managers from using it;
  • Chapter - 06: An overview of the experiment process;
  • Chapter - 07: Identify;
  • Chapter - 08: Discovery;
  • Chapter - 09: Ideation;
  • Chapter - 10: Define;
  • Chapter - 11: Experiment;
  • Chapter - 12: Evaluation

O autorze

Rob James is founder and managing partner of TJP, a consultancy focusing on leadership and executive development. Following a senior management role in executive education at PwC, he headed one of Europe's largest organisation psychology consultancies. In the past 25 years he has worked internationally amongst a wide range of industry sectors. As both an enthusiast and a practitioner of 'business experimentation', he has supported more than 800 business leaders in harnessing new skills and adopting more innovative approaches to business development and value-creation. In his role as a Programme Director at London Business School, he has designed, delivered and contributed content for leadership and executive education programmes since 2008. Jules Goddard has spent most of his career at London Business School, first as a Professor of Marketing and latterly as an architect of its action learning programmes for corporate clients. He served as the inaugural Gresham Professor of Commerce, and is currently on the faculty of CEDEP, Fontainebleau, France. He is a member of the Council of the Royal Institute of Philosophy.