Business Environment in a Global Context

ISBN-13: 9780199672585 / Angielski / Miękka / 2014 / 432 str.

Andrew Harrison

Opis

Andrew Harrison has expertly authored this engaging text on the business environment, offering theoretical rigour, along with a truly global focus, and an understanding of the economic dimensions of the subject. The text takes a unique approach exploring the business environment at different spatial levels (global, international, national, and regional), in different dimensions (culture, ethics, internationalization, markets, technology, and risk) and in the main geopolitical regions (Europe, the Americas, Asia, and Africa).
The text is packed with up-to-date case studies that demonstrate how international companies are affected by, and deal with, serious global issues ranging from the Arab uprising to the growing influence of the BRIC countries. Practical insights interspersed in each chapter provide balanced commentary on the key issues and topics discussed, with further research being prompted by related questions.
The text is accompanied by an Online Resource Centre, which includes:
For Students:
Chapter and case study updates
Emerging issues
Annotated web links
Ideas for research topics
For Lecturers:
Lecture notes
PowerPoint slides
Assignment scenarios and questions
Guidance on discussion questions and cases
Figures and tables from the text

Recenzje

A well-structured easy-to-read textbook. It covers all the major topics students in international business global environment have to address.

O autorze

Andrew Harrison holds qualifications from London, Salford, and Leeds Universities and the Trinity College of Music, London. He began his career in accountancy and held teaching appointments in further education before moving to Teesside University as a Principal Lecturer in Economics. He is a Visiting Lecturer at the Technical University of Kosice, Slovakia and in 2008 he was awarded an honorary doctorate by the University.