Business Economics

ISBN-13: 9780198775249 / Angielski / Miękka / 1999 / 336 str.

Roger Perman; John Scouller

Opis

This book is aimed at business students who need a solid but not excessively theoretical introduction to economics which focuses on the contribution economics can make to the study of business policy. In addition to the standard economics of supply, demand, costs, and competition, the text places special emphasis on specifically business-oriented issues.

Recenzje

Any business studies student who has little or no understanding of economic principles could make use of this book. It uses easy language to introduce technical phrases. Each chapter ends with a helpful conclusion, organised and graded questions and a well-thought out, thorough list of additional readings. All the expected areas of the economics curriculum are covered. Rod Gunn, The Times Higher Education Supplement, February 2000