Business Dynamics in North America: Analysis of Spatial and Temporal Trade Patterns

ISBN-13: 9783319862057 / Angielski / Miękka / 2018 / 301 str.

Rajagopal; Vladimir Zlatev

Spis treści

About the Authors

Acknowledgements 

Preface

List of Tables

Section I: Understanding North American Trade and Economy Scenario 

Chapter 1 Overview: North American Trade and Economy

Chapter 2 Industrial Policy and Trade Competitiveness in North America

Chapter 3 Market Integration in NAFTA Region

Chapter 4 Structural Growth in Trade 

Section II:     Operationalizing Business in Destination Markets

Chapter 5 Venture Collaborations and Management

Chapter 6 Market Volatility and Risk Factors

Chapter 7 International Trade Policies and Development

Chapter 8 Functional Strategies in Managing International Trade

Chapter 9. Opportunities in International Trade Development

Section III:     Rethinking Future Strategies

References

Index

O autorze

Dr. Rajagopal is Professor of Marketing at EGADE Business School, Mexico City and Adjunct Professor at Boston University, Boston, USA. He is the author of 50 books on marketing and rural development themes and over 400 research contributions in refereed journals. 

Vladimir Zlatev is Associate Professor of  Practice at Administrative Sciences Department  of Boston University, Boston, USA. He is a member of the editorial board of the International Journal of Business Competition and Growth and is guest editor of the journal’s special issue “Applied Business Analytics—Opportunities and Challenges Ahead” (2015).

Blurb

This book discusses the contemporary trade dynamics necessary for companies to grow competitively in the global marketplace, extending the conceptual and analytical foundations of international trade and economy in North America. This book examines the growth of international trade in North America during the pre-and post-North American Free Trade Agreement (NAFTA), and analyzes the complexities that occurred when the economic recession struck the global markets. It outlines applied tools and techniques for business projects to thrive in the competitive marketplace, and serves as a learning post and a think tank for students, researchers, and business managers operating in a global landscape.