Business Development: From Strategic Planning to Online Business Success

ISBN-13: 9783384450425 / Angielski / Miękka / 2024 / 145 str.

Artemis Saage

Opis

This comprehensive guide provides practical insights into modern business development, combining traditional business administration principles with cutting-edge digital strategies.The book is structured in four main sections, covering essential aspects of building and growing a successful business in the digital age:1. Business Fundamentals- Detailed guidance on creating effective business plans- Step-by-step approach to market analysis and financial planning- Practical advice on choosing legal structures and establishing operations2. Business Management- Strategic and operational management techniques- Implementation of enterprise architecture frameworks- Enterprise risk management strategies- Leadership and personnel development methods3. Marketing and Sales- Development of e-commerce business strategies- Integration of online business models- Customer acquisition and retention techniques- Implementation of CRM systems and sales optimization4. Business Intelligence and Technology- Data analysis and decision support systems- KPI definition and automated reporting- Technology infrastructure planning- Data security and complianceThis guide is particularly valuable for:- Entrepreneurs starting a small business- Business administrators seeking to expand online- Managers implementing e-commerce solutions- Professionals interested in innovation and entrepreneurshipReaders will learn how to:- Develop sustainable business models- Implement effective commerce strategies- Utilize business intelligence tools- Create robust enterprise architectures- Manage digital transformation processesThe content combines theoretical frameworks with practical applications, making it suitable for both newcomers and experienced professionals in business development.