Business Development

ISBN-13: 9780750652476 / Angielski / Miękka / 2001 / 208 str.

David Butler

Opis

Designed to relate closely to the NVQ4 and IM Certificate Owner-Managment course, this text provides a readable and practical guide for the growth and development of a business. The book shows how to make the most of growth, explaining how to deal with the various problems that are encountered.

Recenzje

"...a readable and practical book for the growth and development of businesses ... an invaluable guide to owner-managers of small businesses."
Business Executive - Winter 2001

Spis treści

Preface; The culture shift; Performance review: where are we now?; Planning for the future: where are we going?; What resources will we need?; Developing a sales and marketing strategy; Expanding the market; Understanding customers; Staffing the business; Evaluation financial performance; Planning and obtaining finance; Implementing the strategic plan; Owner-manger: what it takes: Appendix - The revised SFEDI Business Management & Development Standards; Index.

O autorze

David Butler