Business Communication

ISBN-13: 9786202525909 / Angielski / Miękka / 2020 / 188 str.

Reeta Dwivedi; Sudhakar Dwivedi

Opis

Communication refers to a common ground of understanding. The two way communication process promotes co-operation and mutual understanding. It is a continuous process which mainly involves three elements- sender, receiver and message. It is the essence of management and aims to bring managerial effectiveness in an organisation. It acts as a basis for coordination in the organisation. It is essential for the quick and effective performance of the entire organisation. Communication is a key to the directing function of management. In lack of good communication skill, all the abilities become irrelevant.

O autorze

Dwivedi, Reeta
Dr .Reeta Dwivedi is presently working as an Assistant Professor in Model Institute of Education and Research, Jammu, J&K, India. Dr. Sudhakar Dwivedi is an Associate Professor in the Division of Agricultural Economics & ABM, Faculty of Agriculture, SKUAST- Jammu, J&K. India.