Business Anthropology: The Basics

ISBN-13: 9781032416083 / Angielski / Miękka / 2023 / 200 str.

Timothy de Waal Malefyt

Opis

This book is an accessible and engaging text organized around key issues in the field. It introduces readers to the application of anthropological theory and practice to real world examples in industry and will assist students in developing awareness, skill, and perspectives to address real life situations they encounter.

Spis treści

1. Introduction to Business Anthropology

2. Methodologies of Cultural Analysis

3.  Anthropology in Consumer Research

4. Organizational Anthropology

5. Design Anthropology

6. A Digital Anthropology approach to Culture

7. Conclusion

8. References

O autorze

Timothy de Waal Malefyt is Clinical Professor of Marketing at the Gabelli School of Business, Fordham University, New York. A trained anthropologist with over 15 years of corporate experience in advertising firms, he teaches consumer insights and business anthropology to help students understand issues and solve problems.