Business Analytics: A Management Approach

ISBN-13: 9781352007251 / Angielski / Miękka / 2019 / 430 str.

Richard Vidgen;Sam Kirshner;Felix Tan

Spis treści

Introduction.- Business Analytics Development.- Data and Information.- Data Exploration.- Clustering and Segmentation.- Multiple Linear Regression.- Classification and Regression Trees (CART).- Visualization and Communication.- Automated Machine Learning.- R.- Working with Unstructured Data.- Social Networks.- Business Analytics Methodology.- Design and Agile Thinking.- Ethical Aspects.- Appendix A: Dataset Descriptions.- Appendix B: GoGet Case Study.- Appendix C: Business Analytics Capability Assessment (BACA) Survey.

O autorze

RICHARD VIDGEN is Professor of Business Analytics at the University of New South Wales Business School, Australia and Emeritus Professor of Systems Thinking at the University of Hull, UK.

SAM KIRSHNER is a Senior Lecturer in Operations Management and Business Analytics at the University of New South Wales Business School, Australia.

FELIX TAN is a Senior Lecturer in Information Systems at the University of New South Wales Business School, Australia.