Business- Und Dienstleistungsmarketing: Die Vermarktung Integrativ Erstellter Leistungsbundel

ISBN-13: 9783170362987 / Niemiecki / Miękka / 2022 / 380 str.

Rolf Weiber

O autorze

Prof. Rolf Weiber is Professor of Marketing and Innovation at the University of Trier. Emeritus Prof. Michael Kleinaltenkamp was Professor of Business and Services Marketing and Director of the Executive Master of Business Marketing program at the Free University of Berlin until 2020. Prof. Ingmar Geiger is Professor of Marketing and Statistics, specializing in capital goods marketing, at Aalen University of Applied Sciences, Economics and Technology.