Building a Wellness Business That Lasts: How to Make a Great Living Doing What You Love

ISBN-13: 9781119679066 / Angielski / Twarda / 2020 / 256 str.

Rick Stollmeyer

Spis treści

Introduction 1Part I Understand the Wellness Industry 9Chapter 1 Making a Living in Wellness 11Chapter 2 The Seven Dimensions of Wellness and Maslow's Hierarchy of Needs 17Chapter 3 The Generational Lens 25Chapter 4 The Future of Wellness in a Post-COVID World 37Part II Prepare Yourself for a Hero's Journey 43Chapter 5 First Things First: Identify What You Love, Get Certified, and Work in the Industry 45Chapter 6 Five Essential Traits of Successful Wellness Entrepreneurs 49Chapter 7 Five Financial Metrics Every Entrepreneur Must Know 69Chapter 8 Embracing the Holy Grail: Sustained Profitability and Value Creation 75Part III Conceive Your Business 83Chapter 9 Select Your Mentor, Lawyer, and Accountant 85Chapter 10 Define Your Target Market 95Chapter 11 Evaluate Retail versus Home-Based and Virtual Business Options 101Chapter 12 Lay Your Foundation with Your Competitive Advantage 107Part IV Plan Your Business 123Chapter 13 Create a Vibrant Company Culture with Purpose and Core Values 125Chapter 14 Design Your Role 137Chapter 15 Select Your Integrated Software and Payments Platform 147Chapter 16 Assemble Your Business Plan 159Part V Launch Your Business 169Chapter 17 Launch Your Website and Establish Your Online Presence 171Chapter 18 Secure Your Financing 181Chapter 19 Grow Your Clientele with Paid Marketing That Works 191Chapter 20 Fuel Your Business with Effective Leadership 201Part VI Keep Your Cup Full 207Chapter 21 Staying Well as a Wellness Entrepreneur 209Appendix - Resources for Wellness Professionals and Entrepreneurs 217Acknowledgments 223About the Author 225Index 227

O autorze

RICK STOLLMEYER co-founded Mindbody in his garage in 2000 and served as the company's CEO until August 2020. During his two-decade tenure as the company's principal leader and visionary, Rick played a key role in the development of the modern wellness industry-from the introduction of the industry's first integrated online booking and business management systems in the early 2000s, to the release of the first fully cloud based business management solution in 2005, to the groundbreaking Mindbody Consumer App that is used by millions of people today.Rick remains closely involved with Mindbody, serving as the company's executive chairman and advocating for wellness businesses and practitioners around the world.