Building Brand Identity in the Age of Social Media: Emerging Research and Opportunities

ISBN-13: 9781522551430 / Angielski / Twarda / 2018 / 204 str.

Amir Ekhlassi; Mahdi Niknejhad Moghadam; Amir Mohammad Adibi

Opis

Examines the media consumption and habits of consumers to evaluate the challenges of brand building. Featuring coverage on a broad range of topics such as brand identity, brand loyalty, and social media branding, this book is aimed at marketing professionals, business managers, and individuals interested in how social media fits into today's marketing environments.