Build to Order: The Road to the 5-Day Car

ISBN-13: 9781848002241 / Angielski / Twarda / 2008 / 438 str.

Glenn Parry; Andrew Graves

Opis

Over the past 100 years the European Automotive Industry has been repeatedly challenged by best practice. First by the United States, through the development of mass production pioneered by Henry Ford and more recently by lean production techniques as practised by the leading Japanese producers, particularly Toyota. It has consistently risen to these challenges and has shown it can compete and even outperform its competitors with world-class products. However, the European - dustry is now faced with growing competition and growth from new emerging low-cost countries and needs to re-define its competitive advantage to remain at the forefront of the sector. Automotive growth is driven by two factors, new m- kets and new technologies. Global competition is increasing, with technology and product differentiation becoming the most important sales factors, but with c- tinued cost pressure. Within the market the winners will be more profitable and the losers will disappear. The Automotive Industry makes a significant contribution to the socio-economic fabric of the European Union. Manufacturing output represents 700 billion and research and development spending 24 billion. European automotive suppliers number 5000 member companies and represent 5 million employees and generate 500 billion in revenues. These are significant figures that generate wealth and high value employment within the EU. European firms must consistently improve their competitive position to ensure that the industry does not migrate to growing new markets."

Recenzje

From the review:

This book is interesting and well organised... [T]he editors have been able to well integrate the different contributions proposing a book which appears homogeneous... and well written.

Production Planning & Control Vol. 20, No. 8 (December 2009) (Reviewer: Paulo Gaiardelli)

Spis treści

Introduction and Overview Glenn Parry & Andrew Graves, University of Bath School of Management, UK The Evolution of Competition in the Automotive Industry Matthias Holweg, Judge Business School, University of Cambridge, UK BTO: Impacts, Trends and Open Issues Andreas Reichhart & Matthias Holweg, Judge Business School, University of Cambridge, UK Current Issues at OEMs and Suppliers Alexandra Güttner and Thomas Sommer-Dittrich, Daimler AG; Group Research & Advanced Engineering; Materials, Manufacturing and Concepts, Germany Outsourcing; Management and Practice within the Automotive Industry Jens K. Roehrich, Centre for Research in Strategic Purchasing and Supply (CRiSPS); School of Management, University of Bath, UK An Overview of Modular Car Architecture: the OEMs Perspective on How and Why Philipp Gneiting and Thomas Sommer-Dittrich, Daimler AG; Group Research & Advanced Engineering; Materials, Manufacturing and Concepts, Germany The Modular Body Andreas Untiedt, ThyssenKrupp Steel AG, Germany Modular Concepts and the Design of the ModCar Bodyshell Maik Gude and Werner Hufenbach, Institut fuer Leichtbau und Kunststofftechnik, TU Dresden, Germany Complexity Cost Management J. Schaffer and H. Schleich, Leuphana University, Department of Automation and Production Technology, Lueneburg, Germany Key Principles of Flexible Production and Logistics Networks Bernd Hellingrath, Fraunhofer Institut Materialfluss und Logistik, Dortmund, Germany Collaborative Planning Processes Jan-Gregor Fischer, Intelligent Autonomous Systems, Corporate Technology, Siemens AG, Germany; Philipp Gneiting, Materials, Manufacturing and Concepts, Group Research & Advanced Engineering, Daimler AG, Germany Collaborative Execution Processes JoergMandel, Fraunhofer-Institut für Produktionstechnik und Automatisierung [IPA], Stuttgart, Germany Functionalities of Supporting IT-systems Jan-Gregor Fischer and Michael Berger, Intelligent Autonomous Systems, Corporate Technology, Siemens AG, Germany; Markus Witthaut, Fraunhofer-Institut für Materialfluss und Logistik, Germany Modelled Scenario Examples of Planning and Execution Processes Joerg Mandel and Stefanie Ost, Fraunhofer-Institut für Produktionstechnik und Automatisierung [IPA], Stuttgart, Germany A BTO Reference Model for High-level Supply Chain Design Katja Klingbiel, ebp-consulting GmbH, Stuttgart, Germany Rapid Supply Chain Design by Integrating Modelling Methods Thomas Seidel, 4flow AG, Berlin, Germany Moving Towards BTO: an Engine Case Study Michael Toth, Fraunhofer-Institut für Materialfluss und Logistik, Dortmund, Germany; Thomas Seidel, 4flow AG, Berlin, Germany; Katja Klingebiel, ebp-consulting GmbH, Stuttgart, Germany How the Electro-mechanical Valve Train Accelerates Logistics and Reduces Costs Thomas Seidel, 4flow AG, Berlin, Germany; Thomas Huth, FEV Motorentechnik, Aachen, Germany Network Design for Build-To-Order Automotive Production Kati Brauer and Thomas Seidel, 4flow AG, Berlin, Germany Automotive e-hubs: Exploring Motivations and Barriers to Collaboration and Interaction Mickey Howard, Richard Vidgen and Philip Powell, School of Management, University of Bath, Bath, UK Automotive Supplier Park Strategies Supporting Build-To-Order Joe Miemczyk, Audencia School of Management, Nantes, France; Mickey Howard, School of Management, University of Bath, Bath, UK Managing the Transition to ‘5 Day Car’ in Europe Gareth Stone, Valerie Crute & Andrew Graves, University of Bath School of Management, UK The Road to the 5-day

O autorze

Glenn Parry is a senior research fellow in the University of Bath's School of Management (UK), having joined the university after working for the UK Lean Aerospace Initiative, WMG and the University of Warwick (UK). He is participating in the EU Intelligent Logistics for Innovative Product Technologies (ILIPT) project, which explores the feasibility of producing and delivering a bespoke car within only 5 days. His research interests include enterprise transformation and the move to service; application of lean and agile thinking, and development of practice, within automotive, aerospace and construction contexts; and enterprise resource planning systems.

Andrew Graves is Professorial Fellow, Management of Technology, also at the University of Bath (UK). He has worked as development engineer and team manager in the world of Formula 1 and 2 racing, and from 1985 he was part of the Science Policy Research Unit at the University of Sussex (UK). He is a member of several professional bodies, including the Aerospace, Innovation & Growth Team, DTI; the Automotive Innovation & Growth Team, DTI; and the SMMT Motorists Working Group.

Blurb

Visit any modern car production line and you will be faced by a showcase of modern technology and advanced logistics combining in a clinical environment to produce rows of automobiles, each significantly different from the one before and after it. From stamping out the sheet steel body to driving a finished car off the line typically takes under 30 hours. However, if you try and buy a car to your specification you can expect to wait around 55 days, despite production lines frequently running below capacity. Why can’t you have your car in 30 hours plus delivery time?

The challenge of mass customisation, building cars to customer order, brings great value to both the customer and the automotive industry. Building cars to customer order eliminates the need for companies to hold billions of dollars worth of finished stock. Any company able to free this capital would improve their competitive position and be able to reinvest in future product development. The benefits to all are clear and the first to market an operational build-to-order system will generate a significant cost advantage that may be difficult to emulate. The question for many automotive executives is not when but how exactly will such a radically ‘different’ business model operate.

Build To Order: The Road to the 5-Day Car addresses the conceptual and practical aspects for achieving the automotive industry’s next goal: the rapid delivery to the customer of a bespoke vehicle only days after placing an order.