British Rail Designed 1948-97

ISBN-13: 9780711038370 / Angielski / Twarda / 2016 / 272 str.

David Lawrence

Opis

The unique character of British Rail was the outcome of outstanding design work from teams of engineers, architects and designers over many decades. Every aspect of Britain's railways became part of the corporate design, not only its locomotives, trains and rolling stock, but also uniforms, liveries, posters etc. Inspired by Brian Haresnape's cult classic of the late 1970s, this new book tells the complete story of BR design and branding right up to the late 1990s. It covers firstly the challenge of nationalisation and corporatisation, then the complete branding of the network to include trains, rolling stock, staff, architecture, the development of BR corporate identity and then on to the 1990s when denationalisation brought a new requirement for design diversification. This beautiful book will be enjoyed by all those with an interest in commercial design and branding, as well as enthusiasts of the British Rail era.