Breakthrough! Innovation Management in Practice

ISBN-13: 9781452830803 / Angielski / Miękka / 2017 / 176 str.

Jon Glasco

Opis

This book provides unique insight, knowledge and tools on the process and craft of managing innovation projects. Organizations of all sizes and sectors must overcome complex barriers to commercialize technologies; develop new products and services; create competitive advantages; and capture the value of intellectual assets. Based on the author's 25+ years in research, analysis and practical experience on innovation projects throughout the world, this is an essential guide for overcoming the barriers to innovation and pursuing opportunities to launch breakthrough solutions and visionary business models. With examples from telecommunications, transport and high-tech sectors, the book includes a seven-step model for managing the process of innovation, and provides a wealth of methods for innovation challenges such as transforming emerging ideas into new products and solutions; facilitating innovation teams and a healthy climate for innovation; encouraging "exploratory thinking"; and integrating strategy with innovation initiatives. This third edition also includes a new perspective on innovation in the public sector.