ISBN-13: 9780367870171 / Angielski / Miękka / 2019 / 390 str.
ISBN-13: 9780367870171 / Angielski / Miękka / 2019 / 390 str.
Jonathan Schroeder brings together a curated selection of papers on brands and branding, originally published in the interdisciplinary journal Consumption Markets and Culture. Organised into four perspectives - cultural, corporate, consumer, and critical – each section contextualised by a new introduction from leading brand scholars. This