ISBN-13: 9781537796598 / Angielski / Miękka / 2016 / 166 str.
ISBN-13: 9781537796598 / Angielski / Miękka / 2016 / 166 str.
Brands in History is a unique look at historical figures through a marketing lens. The author evaluates selected icons of history and reviews them based on a simple, basic brand evaluation to uncover why specific individuals remain in our collective psyche.