Branding the Nation, the Place, the Product

ISBN-13: 9780367884871 / Angielski / Miękka / 2019 / 166 str.

Ulrich Ermann; Klaus-Jurgen Hermanik

Opis

This book explores contemporary practices of brand management through the multiple levels of nation, place and product. It adopts an interdisciplinary approach and draws on international case studies to examine recent phenomena in branding and to demonstrate how nation branding, place branding and product branding are substantially interwoven. I

Spis treści

1. Introduction Ulrich Ermann and Klaus-J Hermanik  2. Origination: the geographies of brands and branding Andy Pike 3. The State Branding of US Postage Stamps for State Commemorative Years: From Heritage, Iconography and Place to Placelessness Stanley D. Brunn  4. Ghostly cities: some notes on urban branding and the imagining of places Alberto Vanolo 5. Becoming Eataly: the magic of the mall & the magic of the brand Annalisa Colombino  6. The on-screen branding and rebranding of identity politics in Cyprus Costas Constandinides  7. Tango Argentino as a nation brand Rita Rieger  8. Tourism, Nation-Branding and the Commercial Hegemony of Nation-building in the post-Yugoslav states Florian Bieber  9. Promoting the nation in Austria and Switzerland: A pre-history of nation branding Oliver Kühschelm 

O autorze

Ulrich Ermann is a professor in human geography at the University of Graz. His research interests lie at the intersection between economic and cultural geography, exploring geographies of consumption and production, and commodities and brands. He conducted research on local food in Germany and Austria and fashion brands in Bulgaria.

Klaus-Jürgen Hermanik, Priv.-Doz. Mag. PhD, University of Graz, is an associate senior researcher at the Centre for Southeast European Studies and at the Institute of History. In the larger frame of cultural studies, his research and teaching focus on identity-management, minorities, nation branding, and memory studies.