Branding In Films : International Perspective

ISBN-13: 9783330320994 / Angielski / Miękka / 2019 / 136 str.

Rishi Shukla

Opis

Marketers and creative professionals often take to integrate brands into the story and plot of the films. When viewers decided to watch a movie, their main objective is entertainment. When a producer of a movie decides for product placement or merchandising in the film, he is influencing indirectly the innocent viewers. Innocent viewers, because he is not aware about intension of producers for such merchandising or product placement. Is it ethical?

O autorze

Shukla, Rishi
Dr Rishi has 9 years of teaching & research experience and has association with eminent institutions like Symbiosis, IIM-Ahmedabad as RA and IIM Indore as FDP participant. Investigating the underlying principles essential for the effectiveness of product placement in films is the general goal of his research.