Branding Chinese Mega-Cities: Policies, Practices and Positioning

ISBN-13: 9781783470327 / Angielski / Twarda / 2014 / 320 str.

P. O. Berg;Emma Bjorner

Opis

This interdisciplinary book details the economic, cultural and social background of the development of Chinese mega-cities, as well as presenting the mechanisms of governance and urban growth strategies. Therein, the main discussion centres on the contemporary practice of city branding and development in China in relation to the rest of the world. This includes the way stakeholders and actors are engaged in city branding; the 'societal forces' that impact the city branding process; the way cities compete internationally; and how mega-cities build brands to strategically position themselves globally.