Branded Protest: The Power of Branding and its Influence on Protest Movements

ISBN-13: 9789063695415 / Angielski / Miękka / 2020 / 192 str.

Klaus Kempenaars

Opis

Branded Protest is taking a closer look at the arbitrary - odd - relationship between ""branding"" and ""protest"". It researches the power of branding and its influence on current protest movements, giving examples of unique branding efforts that support protest.