Branded Entertainment in Korea

ISBN-13: 9780367205317 / Angielski / Twarda / 2020 / 78 str.

Hyunsun Yoon

Opis

Branded Entertainment in Korea examines the varied texts and wider context of branded entertainment and related advertising and marketing communications practices in Korea.

O autorze

Hyunsun Yoon is Senior Lecturer in Advertising and Marketing Communications in the Faculty of Business at the University of Greenwich, UK. She has researched and published on the subjects of advertising, communications, ageing consumers and the Korean wave. Recent projects include digital vulnerability and empowerment among older consumers.