Branded Entertainment and Cinema: The Marketisation of Italian Film

ISBN-13: 9781032337524 / Angielski / Miękka / 2022 / 120 str.

Gloria Dagnino

Opis

Branded Entertainment and Cinema addresses the increasing integration between media and advertising contents, specifically examining the case of brand/film integration in Italy.

Spis treści

Introduction

Chapter 1: Golden, plastic and lead: Italy between the 1950s and the 1970s

Chapter 2: The normalisation of anomaly: Italy between the 1980s and the 2000s

Chapter 3 The imperfect marketisation: Italian advertising and cinema in the 2000s

Conclusions: to be continued

O autorze

Gloria Dagnino, PhD, works at the Institute of Media and Journalism of the Università della Svizzera Italian (USI), where she teaches film economics within the Master program in Film Studies of the Swiss Cinema Network. She is also the Equal Opportunities officer at USI. Her research interests include political economy of media, branded content, media diversity and Italian cinema.