Branded Entertainment: Dealmaking Strategies & Techniques for Industry Professionals

ISBN-13: 9781604270945 / Angielski / Twarda / 2014 / 256 str.

Demaris Valero

Opis

This guide outlines the many different scenarios that could surface in these arrangements depending on who leads a deal and who accepts production costs. It summarizes the do's and don'ts of this business and gives the reader a checklist of things to keep in mind when at the deal table.