Brand Delusions: Exploding the myths and helping you improve your Brand - professionally and personally

ISBN-13: 9780985256609 / Angielski / Miękka / 2012 / 258 str.

Bill Leider

Opis

Brand Delusions delivers a unique, entertaining and enlightening exposition of what Brands truly are - well beyond traditional marketing driven definitions. The book masterfully weaves real-life, relevant messages throughout this engaging, fictional story about corporate life and the journey of self discovery taken by a group of quirky, complex characters that all of us will relate to in some way. A page-turner filled with practical lessons that everyone - teachers, students, executives, entrepreneurs, employees, and others in all walks of life - can put to use to improve their cultures, their relationships and their lives.