Brains, Media and Politics: Generating Neoliberal Subjects

ISBN-13: 9781032083681 / Angielski / Miękka / 2021 / 216 str.

Rodolfo Leyva

Opis

This book combines leading theories from sociology, media-communications and cognitive science, and draws on a unique mix of qualitative and quantitative evidence to provide a nuanced account of how the cognitive dimensions of people’s everyday social practices contribute to the macro processes of neoliberal reproduction.

Recenzje

"Rudy Leyva shows, in a model of cumulative scholarship, that watching programmes glorifying materialism and the rich makes people more selfish, less critical of inequality, more punitive in their attitudes to welfare and less concerned with hyper-consumption. A fearless, crucially important and scary book - lucid and engagingly written too." - Ian Gough, Visiting Professor, CASE, LSE, UK; author of Heat, Greed and Human Need.

Spis treści

Introduction  1. Homo Economicus & The Neoliberal Society  2. Neoliberal Cognition, Subjectification, & Reproduction  3. Reproducing Neoliberalism in Everyday Life: A Cross-National Ethnographic Study  4. How New Media Help Generate Neoliberal Subjectivities: A Survey Study  5. Experimental Insights into Mass Media’s Cultivation of A Neoliberal Habitus  6. A Cognitive-Sociological Theory of Neoliberal Reproduction

O autorze

Rodolfo Leyva is a fellow in the Department of Media and Communications at the London School of Economics and Political Science, UK.