Book Marketing: The Funnel Factor: Including 100 Media Pitches

ISBN-13: 9780996897273 / Angielski / Miękka / 2017 / 166 str.

Gisela Hausmann; Divya Lavanya

Opis

Every author wants to be featured on TV and in magazines, wants their books to be available in libraries, and wants to have their books read by thousands of people. Though online marketing is a good way to draw attention to books, it's a space that authors have to share with thousands of other authors, which makes "putting the spotlight on your book" harder. Industry veteran Gisela Hausmann who graduated with a masters' in Film and Mass Media from the 22nd oldest university in the world, the University of Vienna, and who spent years in the industry, shares her tricks to - get featured on TV, - pitch the media, - get invited to guest blog at famous well-read blogs, and - to get self-published books in public libraries. This book includes an example of a "Successful Pitch for TV" and an example of a "Successful Pitch to a Magazine Editor"; both of them were accepted and featured on local TV and in Publishers Weekly, respectively. Both of them can be used as templates. The book also includes "100 Pitches to Help You Brainstorm," for the genres br. - children's books, - cookbooks, - historic novels, - horror, - nonfiction, - romance, - humor/satire, - Sci-Fi, - self-help, - business, - health and - sports; plus "Two Dozen Websites Every Author Needs to Know," including library websites you have probably never heard about plus a list of "Action Steps" authors can follow to achieve results. With the right tools, most authors can put the spotlight on their books, because this book shows them how to do it, step-by-step. Offline marketing can lead to success much faster because the space is less crowded. "Book Marketing: The Funnel Factor" also features a workbook that will help you organize your strategy. The book will give you the courage to approach top notch media venues and get ahead of others.