Boardroom Director: How To Produce Exceptional Corporate Video

ISBN-13: 9780992088507 / Angielski / Miękka / 2013 / 298 str.

Ted Bridgwater

Opis

Film and video production is an exciting career. And every year, more than a million students worldwide enrol in a film or video production course or program, many of whom pin their hopes on becoming the next Quentin Tarantino or Kathryn Bigelow. And yet, the odds of achieving this are extremely low. Even for the most talented individuals, getting that first lucky break can be incredibly elusive. More often than not, people spend most of their time wishing something would happen and zero time doing what they really want to do - namely, make films. Boardroom Director: How To Produce Exceptional Corporate Video opens the door to a totally different filmmaking opportunity known as corporate video production. Corporate video is used by businesses everywhere to sell, train, motivate, inform, recruit and inspire. And hundreds, if not thousands, of videos are produced every day. Indeed, no website can be considered complete without at least some video, and the uses continue to explode. For would-be filmmakers everywhere, this is a huge opportunity to be practicing their craft regularly. Based on the author's extensive hands-on experience and award-winning career, Boardroom Director is filled with far-ranging and highly actionable advice, industry resources and downloadable tools designed to give filmmakers the edge they need to succeed. Included are step-by-step guidance and exclusive insights on how to: get that all-important first job uncover a client's true needs structure winning proposals choose the most compelling storyteller craft scripts quickly and creatively master razor-sharp (and profitable) budgets deliver the one thing that clients always want ... but never request ... and much, much more. Designed to bridge the gap between the technical expertise taught in school and the practical knowledge required to start and build a successful video production career, Boardroom Director is an insider's guide to the fascinating, diverse and potentially quite lucrative field of corporate video production. While written specifically for film and video students, any practicing video or communications professional or corporate account manager will benefit from the powerful and practical insights that are a part of this book.