Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth

ISBN-13: 9781509832217 / Angielski / Miękka / 2022

W. Chan Kim

Opis

The indispensable follow-up to the over 3.6 million copy bestselling Blue Ocean Strategy.

Recenzje

Kim and Mauborgne have followed one blockbuster book with another. Blue Ocean Shift takes the groundbreaking principles of their original work and offers a smart, systematic plan to help any organization move from competing in existing markets to creating new markets altogether Daniel H. Pink, New York Times bestselling author of Drive and To Sell is Human

O autorze

Renee Mauborgne is a Professor of Strategy at INSEAD and one of the authors of the bestselling business classic Blue Ocean Strategy. She is among the world's top management gurus and serves as an advisor to multinational corporations, governments and institutions around the world. W. Chan Kim is a Professor of Strategy at INSEAD and the one of the authors of the bestselling business classic Blue Ocean Strategy. He is among the world's top management gurus and serves as an advisor to multinational corporations, governments and institutions around the world.