Blown to Bits: How the New Economics of Information Transforms Strategy

ISBN-13: 9780875848778 / Angielski / Twarda / 1999 / 288 str.

Philip Evans; Thomas S. Wurster

Opis

Richness or reach? The trade-off used to be simple but absolute. Your business strategy could either focus on rich information - customised products and services tailored to a niche audience, or could reach out to a larger market, but with watered-down information, that sacrificed richness in favour of a broad, general appeal. This volume shows how to build new strategies that reflect a world where richness and reach go hand in hand, and explains how to make the most of the new forces shaping competitive advantage.