Blockchain for Hospitality and Tourism

ISBN-13: 9781484296356 / Angielski / Miękka / 2023

Dominika Duziak

Opis

Learn blockchain in a simple, non-tech way and explore the different emerging technologies that open a world of opportunities in the space of tourism and hospitality. This book showcases examples of blockchain-based solutions implemented in different industries and connects them to use cases in hospitality and tourism (disintermediation, payments, loyalty programs, supply chain management, identity management etc.). Blockchain is one of the disruptive technologies that lays foundations for Web3.0, NFTs, Metaverse and other innovations. Despite many benefits, its adoption in the hospitality industry is very slow. Lack of awareness and connection to clear return-on-investment, coupled with many misconceptions and general perception of complexity is one of the main reasons why hospitality managers are reluctant to embark on the blockchain train.

Blockchain for Hospitality and Tourism serves as a practical guide to the world of innovations, from the basics of blockchain to “how to start a project” with brief explanations of different technologies and capabilities. You'll review NFTs and Metaverse, along with current developments, tools, and platforms. After reading this book, you'll be equipped with enough knowledge to make strategic business decisions and able to discuss these topics within your organization and with vendors and suppliers in a comfortable way. 

As blockchain enters the next phase of its evolution, with more user-friendly interfaces and interoperability, see how it opens a world of opportunities in the space of tourism and hospitality.  

What You'll Learn

• Blockchain-based innovations – cryptocurrencies and digital asset management, NFTs, Web3.0, Metaverse)
• Review applications of blockchain in selected industries
• Start a blockchain project 

Who This Book is For

Hospitality professionals, including hotel managers and general managers, revenue management directors, operations directors, hotel IT managers, asset managers, brand strategy managers, marketing managers. Hospitality students will benefit as well.

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Spis treści

Chapter 1: Introduction        

Chapter goal: Intro to the topic of blockchain – why blockchain is a game-changer, what you’ll learn, why is it important to learn about emerging tech

·       Blockchain potential

·       Hospitality and Tourism challenges and trends and the correlation with new tech

·       Challenges with innovation adoption in the hospitality industry  

 

Chapter 2: Demystifying Blockchain

Chapter goal: explain – in non-tech way with visualizations – what blockchain is and how it works

·       What is Blockchain

·       Blockchain characteristics

·       Smart Contracts

·       Blockchain ecosystem – platforms with capabilities

·       Foundational role of blockchain as an enabler for other innovation

o   Cryptopayments, stablecoins and CBDCs

o   NFTs

o   Web3.0

o   Metaverse

o   Industrial Revolution 4.0

 

Chapter 3: Blockchain applications

Chapter goal: explain how blockchain is utilized in different industries today with real-life examples

·       Banking & Insurance

·       Healthcare

·       Public sector/Government services

·       Supply chain management etc.

 

Chapter 4: Use cases for Hospitality & Tourism

Chapter goal: showcase solutions that have been implemented in different geographies, trends, and directions

·       Identity Management

·       Customer loyalty programs – NFTs and blockchain-based platforms

·       Smart contracts and supply chain management

o   Food security and provenance tracking

o   Preventive maintenance and Smart Hotel applications

o   Sustainability

·       New distribution methods and disintermediation

·       Payments acceptance

·       Guest preferences and personalization

·       Digitization of assets

·       NFTs

·       Metaverse opportunities – digital twins, virtual floor plan walkthroughs, virtual trainings, marketing etc.

 

Chapter 5: Risks and Challenges

Chapter goal: Discuss blockchain maturity and adoption, interoperability, and state of regulations; address concerns around trust, fraud etc.

Chapter 6: Blockchain projects – how to start

Chapter goal: a walkthrough of the most important steps and decisions

 

 

O autorze

Dominika is a Blockchain and Metaverse enthusiast, passionate about innovations. She most recently was the Vice President, Global Product Manager at Citibank Europe for 8 years and she brings 15 years of experience in product management. Throughout her career in banking, she always believed real innovation happens at the crossroads of the industries. Dominika is a host of the HospitalityVerse – a podcast for hospitality professionals that covers all things hospitality-tech related and creates content on LinkedIn focusing on the latest trends and innovations.

Blurb

Learn blockchain in a simple, non-tech way and explore the different emerging technologies that open a world of opportunities in the space of tourism and hospitality. This book showcases examples of blockchain-based solutions implemented in different industries and connects them to use cases in hospitality and tourism (disintermediation, payments, loyalty programs, supply chain management, identity management etc.). 

Blockchain is one of the disruptive technologies that lays foundations for Web3.0, NFTs, Metaverse and other innovations. Despite many benefits, its adoption in the hospitality industry is very slow. Lack of awareness and connection to clear return-on-investment, coupled with many misconceptions and general perception of complexity is one of the main reasons why hospitality managers are reluctant to embark on the blockchain train.

Blockchain for Hospitality and Tourism serves as a practical guide to the world of innovations, from the basics of blockchain to “how to start a project” with brief explanations of different technologies and capabilities. You'll review NFTs and Metaverse, along with current developments, tools, and platforms. After reading this book, you'll be equipped with enough knowledge to make strategic business decisions and able to discuss these topics within your organization and with vendors and suppliers in a comfortable way. 

As blockchain enters the next phase of its evolution, with more user-friendly interfaces and interoperability, see how it opens a world of opportunities in the space of tourism and hospitality.