Black Box of 3 C's (Customer, Company & Competitor) In Modern World

ISBN-13: 9783659649752 / Angielski / Miękka / 2014 / 116 str.

Shafique Nouman;Athar Razzaq;Saeed Tahir

Opis

Today, organizational success and performance depends on identifying, attracting, acquiring and maintaining customers in the highly intensive competition environment. The current research examine the problem of enhancing the organizational performance through customer relationship management capabilities (Customer interaction management Capability and Customer relationship upgrading Capability) in the presence of competition. Population of this research is mobile telecom sector in Pakistan. The random sampling design, sample size is 300 employees from different telecom organizations. They were administered the adopted questionnaire including, Customer relationship management capability (Customer Interaction management capability and customer relationship upgrading capability), organizational performance and competition intensity. Pearson Correlation, Regression, Moderated regression analyses tests were used for further analyses. The current study will enable companies to make a long term and strong relationship with their customers. This research would enable organizations to understand and use their capabilities better than was possible ever before.

O autorze

Nouman Shafique was born in Sargodha - Pakistan. He studied in Islamabad at Preston University where he successfully completed M. Phil degree in Management Sciences. Now Mr. Nouman is a scholar of Doctor in Business Administration degree from same university.