Biosurveillance in New Media Marketing: World, Discourse, Representation

ISBN-13: 9783319962160 / Angielski / Twarda / 2018 / 234 str.

Selena Nemorin

Opis

Advertising has long been considered a manipulator of minds and has increased significantly in coercive power since the emergence of research in behavioural psychology.

Spis treści

1. Introduction: Advertising Futures

2. A Theory of Manipulation: Critical Perspectives

3. The Emergence of Neuromarketing

4. The Discursive World of Neuromarketing: For Whom Are These Technologies Working?

5. Structures of Understanding

6. Worldlessness: The Brain as ‘Buy Button’

7. Poor in World: Augmenting Animality

8. World-Forming: The Agentic Consumer

9. Self-Determination and Implications of Mining the Brain

O autorze

Selena Nemorin is Lecturer in Sociology of Digital Technology with the Department of Culture, Communication and Media at University College London, UK. Her research and publications explore the dynamic between society and technology. More specifically, she is interested in how socio-technical artefacts construct and categorise individuals and groups as objects for governance.