Big Data for Managers: Creating Value

ISBN-13: 9781138593084 / Angielski / Miękka / 2018 / 162 str.

Atal Malviya; Mike Malmgren

Opis

This book develops a simple framework and a non-technical approach to help the reader understand, digest and analyse data, and produce meaningful analytics to take informed decisions. It will support value creation within businesses, from customer care to product innovation, from sales and marketing to operational performance.

Spis treści

Table of Contents, Dedication, Acknowledgements , Foreword by Tom Davenport , Chapter 1 – Introduction , For Practicing Manager , A Non-technical book , Structure of the book , Chapter 2 – Big Data Revolution , Data driven decisions and value creation , History of Data and Big Data , Data and Analysis , Data Analysis and Statistics , Data Analysis and Computing , Google Web Search , Big Data Analysis on the Cloud , Structured Data , Unstructured Data , Big Data , Summary , Chapter 3 - Creating Value from Big Data , Value Drivers in commercial organizations , Market Value and Non-Financial Values , Investments where Big Data can create value , Summary , Chapter 4 - Big Data Techniques and Solutions , Big Data Analytics, Data Analytics Techniques , Summary , , , Chapter 5 - Introducing the Model – Design and Implementation , C-ADAPT model of Big Data value creation , C-ADAPT Worksheet , Summary , Chapter 6 - Big Data Case Studies , Ooredoo (formerly Qtel) , Domino’s pizza , Leading Antivirus Company , Gate Gourmet , Tesco , Delta Airlines , Intel , TXU Energy , OmedaRx , John Deere , Airbnb , Walmart , Huffington Post , Summary , Chapter 7 – What Practitioners Say? , Big Data is Important – very important! , Key value from Big Data , Challenges in implementing Big Data projects , Summary , Chapter 8 – Conclusion and Discussion , , References, Index.