Big Data, Big Innovation: Enabling Competitive Differentiation Through Business Analytics

ISBN-13: 9781118724644 / Angielski / Twarda / 2014 / 256 str.

Evan Stubbs

Opis

A practical guide to leveraging your data to spur innovation and growth Your business generates reams of data, but what do you do with it? Reporting is only the beginning. Your data holds the key to innovation and growth - you just need the proper analytics. In Big Data, Big Innovation: Enabling Competitive Differentiation Through Business Analytics, author Evan Stubbs explores the potential gold hiding in your un-mined data. As Chief Analytics Officer for SAS Australia/New Zealand, Stubbs brings an industry insider's perspective to guide you through pattern recognition, analysis, and implementation. Big Data, Big Innovation: Enabling Competitive Differentiation Through Business Analytics details a groundbreaking approach to ensuring your company's upward trajectory. Use this guide to leverage your customer information, financial reports, performance metrics, and more to build a rock-solid foundation for future growth.

• Build an effective analytics team, and empower them with the right tools
• Learn how big data drives both evolutionary and revolutionary innovation, and who should be responsible
• Identify data collection and analysis opportunities and implement action plans
• Design the platform that suits your company's current and future needs
• Quantify performance with statistics, programming, and research for a more complete picture of operations

Effective management means combining data, people, and analytics to create a synergistic force for innovation and growth. If you want your company to move forward with confidence, Big Data, Big Innovation: Enabling Competitive Differentiation Through Business Analytics can show you how to use what you already have and acquire what you need to succeed.

Spis treści

Preface xi

Acknowledgments xvii

Part One May You Live in Interesting Times 1

Chapter 1 Lead or Get Out of the Way 3

The Future Is Now 3

The Secret Is Leadership 5

Notes 7

Chapter 2 Disruption as a Way of Life 9

The Age of Uncertainty 10

The Emergence of Big Data 15

Rise of the Ronin 21

The Knowledge Rush 26

Systematized Chaos 31

Notes 36

Part Two Understanding Culture and Capability 41

Chapter 3 The Cultural Imperative 47

Intuitive Action 48

Truth Seeking 55

Value Creation 62

Functional Innovation 69

Revolutionary Disruption 75

Notes 78

Chapter 4 The Intelligent Enterprise 79

Level 1: Unstructured Chaos 80

Level 2: Structured Chaos 84

Levels 3 5: The Intelligent Enterprise 89

Notes 93

Part Three Making It Real 95

Chapter 5 Organizational Design 101

What Should It Look Like? 102

What Should It Focus On? 107

What Services Can It Offer? 111

What Data Does It Need? 116

Note 124

Chapter 6 Operating Models 125

What s the Goal? 127

What s the Enabler? 135

How Does It Create Value? 140

Notes 148

Chapter 7 Human Capital 149

What Capabilities Do I Need? 150

How Do I Get the Right People? 157

How Do I Keep Them? 162

Notes 164

Part Four Making It Happen 167

Chapter 8 Innovating with Dynamic Value 169

The Innovation Cycle 170

The Innovation Paradox 172

The Secret to Success: Dynamic Value 176

The Innovation Engine 181

Reinventing the Ronin 185

Notes 189

Chapter 9 Creating a Plan 191

Starting the Conversation 191

Defining the Vision 193

Identifying Opportunities 196

Mapping Responsibilities 198

Taking It to the Next Level 201

Note 201

Conclusion: The Final Chapter Is Up to You 203

Glossary 205

About the Author 219

Index 221

O autorze

EVAN STUBBS is the Chief Analytics Officer for SAS Australia/New Zealand and a board member of the Institute of Analytics Professionals of Australia. He has driven innovation within General Motors, transformed organizations into analytical competitors, and advises leadership teams globally on how to survive the upcoming storm.

Blurb

Innovation, culture, and big data analytics

Ignoring the big data hype and diving right into the value proposition, Big Data, Big Innovation takes a long, hard look at linking big data to innovation. This comprehensive guide to differentiation will help your organization:

• Hire the right people and empower them with the right culture and motivation
• Define the right reporting lines and organizational structure
• Learn how big data drives both evolutionary and revolutionary innovation
• Merge the agility of a start–up with the scale of a blue–chip

Praise for BIG DATA, BIG INNOVATION

This book is a comprehensive look at the tidal wave of change that big data is driving across the globe. It is a must–read practical guide for key decision makers in the big data space. Once again Evan has done an excellent job demystifying the how to challenge that every organization is facing today.
Mark Steyn, CEO Asia Pacific, Hudson

Big Data, Big Innovation joins an exclusive club as one of the very few practical guides to analytics for the businessperson.
Steve Bennett, Head of Analytics and Information Management, News Corporation

Evan explores the intersection of two of the biggest corporate game changers of our generation: the increasingly burgeoning amount of information available and the strategy shift from a fixation on operational performance to business innovation.
Doug Laney, VP Information Innovation, Gartner

Evan Stubbs new book provides great insight into driving innovation through the sea of Big Data and Business Analytics . . . don t miss out!
Jay Liebowitz, Orkand Endowed Chair in Management and Technology, University of Maryland University College; editor of Big Data and Business Analytics

Brilliant and scintillating read, peppered with pragmatic doses of analytical insights . . . Evan s ability to weave together a confluence of factors into a coherent and clear framework for organizations embarking on this journey makes it a remarkable read.
Rahul Bhandari, Chief Analytics Officer, Cathay Pacific Asia Miles