Big Data Analytics: Harnessing Data for New Business Models

ISBN-13: 9781771889568 / Angielski / Twarda / 2021 / 306 str.

Soraya Sedkaoui; Mounia Khelfaoui; Nadjat Kadi

Opis

Explores the diverse applications of advanced tools and technologies of big data and its evidential value in business. It examines the role of analytics tools and methods of using big data in strengthening businesses to meet today’s information challenges and shows how businesses can adapt big data for effective businesses practices.

Spis treści

PART I: BIG DATA: OPPORTUNITIES AND CHALLENGES 1. Big Data: An Overview 2. Big Data Between Pros and Cons 3. Big Data Uses and the Challenges They Face 4. Twitter’s Big Data Analysis Using RStudio 5. Big Data for Business Growth in Small and Medium Enterprises (SMEs) PART II: BIG DATA AND BUSINESSES’ DECISION-MAKING PROCESS? 6. The Role of Big Data in Strategic Decision-Making 7. Data Mining and Its Contribution to Decision-Making in Business Organizations 8. The Strategic Role of Big Data Analytics in the Decision-Making Process 9. The Role of the Information System in Making Strategic Decisions in the Economic Institution: Case Study of Baticic in Ain Defla, Algeria 10. The Role of Big Data Analysis and Strategic Vigilance in Decision-Making 11. Big Data Analysis and Its Role in Making Strategic Decisions PART III: BIG DATA APPLICATIONS: BUSINESS EXAMPLES 12. The Farthest Planning of Big Data in the Light of Information Technology: "Smart Cities: A World to Yet" 13. Blockchain Technology as a Method Based on Organizing Big Data to Build Smart Cities: The Dubai Experience 14. The Uses of Big Data in the Health Sector 15. The Role of Big Data in Avoiding the Banking Default in Algeria (The Possibility of Upgrading the Preventive Centers of the Bank of Algeria as a Source of Big Data) 16. Marketing Information System as a Marketing Crisis Management Mechanism through Big Data Analytics: A Case Study of Algeria Telecom in Bouira 17. Perspectives of Big Data Analytics’ Integration in the Business Strategy of Amazon, Inc. 18. The Hospital Information System: A Fundamental Lever for Performance in Hospitals PART IV: BIG DATA AND SUSTAINABLE DEVELOPMENT 19. Big Data Analysis and Sustainable Development 20. Big Data for Sustainable Development Goals: Theoretical Approach 21. Using Big Data in Official Statistics for Sustainable Development 22. The Initiatives of the UN to Improve the Quality of Big Data and Support the Sustainable Development Goals for 2030 23. Big Data and It Role in Achieving the Sustainable Development Goals: Experiences of Leading Organizations