Big Data Analytics: Digital Marketing and Decision-Making

ISBN-13: 9781032310305 / Angielski / Twarda / 2022 / 272 str.

Chaudhary, Kiran

Opis

This book includes various topics related to marketing and business analytics. It is written to help organizations increase their profits by making better decisions. This book is meant for students, practitioners, industry professionals, researchers, and faculty working in the field of commerce, marketing, and big data analytics.

Spis treści

1. Marketing Mode and Survival of the Entrepreneurial Activities of Nascent Entrepreneurs 2. The Responsibility of Big Data Analytics in Organizational Decision Making 3. Decision-Making Model for Medical Diagnosis Based on Some New Interval Neutrosophic Hamacher Power Choquet Integral Operators 4. Prediction of Marketing by Consumer Analytics 5. Web Analytics for Digital Marketing 6. Smart Retailing: A Novel Approach for the Retail Business 7. Leveraging Web Analytics for Optimizing Digital Marketing Strategies 8. Smart Retailing in Digital Business 9. Business Analytics and Performance Management in India 10. Parameterized Fuzzy Measures Decision Making Model Based on Preference Leveled Evaluation