Big Data Analytics: Applications in Business and Marketing

ISBN-13: 9781032187662 / Angielski / Twarda / 2021 / 261 str.

Kiran Chaudhary; Mansaf Alam

Opis

The book explores data analytics concepts and applications in marketing and business. Business and marketing analytics can create value by guiding how organizational resources are optimally allocated and managed. Covering both predictive and prescriptive analysis, the book discusses optimization techniques for stronger business performance.

Spis treści

1. Embrace the Data Analytics Chase: A Journey from Basics to Business.  2. Big Data Analytics and Algorithm. 3. Market Basket Analysis: An Effective Data Mining Technique for Anticipating Consumer Purchase Behavior. 4. Customer View--Variation in Shopping Patterns. 5. Big Data Analytics for Market Intelligence. 6. Advancements and Challenges in Business Applications of SAR Images. 7. Exploring Quantum Computing to Revolutionize Big Data Analytics for Various Industrial Sectors. 8. Evaluation of Green Degree of Reverse Logistic of Waste Electrical Appliances. 9. Nonparametric Approach of Comparing Company Performance: A Grey Relational Analysis. 10. Applications of Big Data Analytics in Supply-Chain Management. 11. Evaluation Study of Churn Prediction Models for Business Intelligence. 12. Big Data Analytics for Market Intelligence. 13. Demistifying the Cult of Data Analytics for Consumer Behavior: From Insights to Applications.