ISBN-13: 9780823220403 / Angielski / Twarda / 2000 / 292 str.
ISBN-13: 9780823220403 / Angielski / Twarda / 2000 / 292 str.
This work examines the career of Lloyd Morrisett - a television executive who developed the successful children's television programme Sesame Street, with the aim of teaching pre-school children the basics of literacy. His other media and journalistic achievements are also listed.