Beyond Strategy: The Impact of Next Generation Companies

ISBN-13: 9780415537131 / Angielski / Miękka / 2014 / 174 str.

Michael Moesgaard Andersen; Flemming Poulfelt

Opis

Why is it that some companies turn out to be more successful when doing the opposite of what is prescribed in many most of the current books on management and strategy? Interestingly, many of the companies depicted as very successful companies in the standard literature end up not faring well over time - probably because they somehow end up in a dangerous autopilot mode. What this suggests is that the conventional literature cookbook isn't telling us the whole story. Even if companies have temporarily developed from an ugly duckling to a white swan, the popular recipes for success may be clipping such companies' wings. Conversely, companies adhering to disruptive business models are seen to be more agile and to possess a higher degree of actionability. Such next generation companies are labeled black swans. They thrive because they are bold and embrace the great unknowns of tomorrow with open minds and eyes. At the same time, they are able to take advantage of incumbents' fears, risk-aversion and blindness to what's coming.Beyond Strategy delves into the inner workings of such black swans as Apple, Aravind, Emirates, Huawei, Natura, Ryanair and Tata and addresses the rise and fall of Nokia.

Spis treści

Foreword  Introduction – Can You Predict the Unexpected?  PART I: From the Conventional to the New Emerging Paradigm  1. Disrupter’s Paradise  2. The Conventional Paradigm  3. How a New Paradigm is Emerging  4. Towards a New Paradigm?  PART II: On the Inner Workings of Black Swans  5. Apple, the Black Swan  6. Aravind – The McDonaldization of Eye Care  7. Emirates Airlines – Globalization from the Desert  8. Huawei – Countryside Surrounding Cities  9. Natura – Globalizing Beauty!  10. Nokia – From Ugly Duckling to White Swan to...?  11. Ryanair – A True Disrupter  12. Tata Motors – Reverse Imperialism  PART III: Beyond Strategy and Metrics  13. Going Beyond Strategy  Appendix 1 – Metrics and Diagnostics  Appendix 2 – Company of the Future Metric