Beyond Hofstede: Culture Frameworks for Global Marketing and Management

ISBN-13: 9780230202399 / Angielski / Twarda / 2009 / 290 str.

Cheryl Nakata

Opis

Hofstede introduced a culture paradigm that has been widely influential in international business.However, its relevance in light of culture's increasing complexity due to globalizationhas been questioned.Alternative culture frameworks and perspectives areofferedby leading scholars in global marketing and management."

Spis treści

PART I INTRODUCTION AND OVERVIEW 1. Going Beyond Hofstede: Why We Need to and How; C.Nakata PART II REVIEWS AND CRITIQUES OF CULTURE FRAMEWORKS So What Kind of Atheist Are You? Exploring Cultural Universals and Differences; P.Christopher Earley Beyond Hofstede: Challenging the Ten Commandments of Cross-Cultural Research; V.Taras  & P.Steel Culture Theories in Global Marketing: A Literature-Based Assessment; C.Nakata  & E.Izberk-Bilgin PART III CONCEPTUALIZATIONS OF THE CULTURE PROBLEM Culture in Context: New Theorizing for Today's Complex Cultural Organizations; M.Yoko Brannen Reflexive Culture's Consequences; S.Askegaard , D.Kjeldgaard , & E.J.Arnould PART IV EXTENSIONS OF AND ADVANCES IN CULTURE FRAMEWORKS Impact of Culture on Cross-Cultural Research; S.P.Douglas  & C.Samuel Craig Conceptualizing Culture as Communication in Management and Marketing Research; W.L.Adair , N.R.Buchan  & X.Chen Cultural Influence on Consumer Motivations: A Dynamic View; D.A.Briley PART V ALTERNATIVE CULTURE FRAMEWORKS AND PERSPECTIVES Shifting Perspectives: Multiple Cultures and Community Embeddedness in an Anglo-German MNC; F.Moore Using Mental Models to Study Cross-Cultural Interactions; L.A.Liu  & C.Dale PART VI REFLEXIVE CONSIDERATIONS Reflexive Considerations of Culture Theories in Global Marketing; C.Nakata INDEX

O autorze

CHERYL NAKATA is Associate Professor of Marketing and International Business at the University of Illinois at Chicago, USA. This book is motivated by her interest in cultural understanding for businesses. Her award-winning research has appeared in leading journals and books. She was a marketing research manager in and consultant to Fortune 500 companies.