If you have ever stared at an eco-label on a product and wondered where it came from, what it means, and whether you should believe that it denotes anything meaningful, this pathbreaking book is for you. van der Ven explains why some of the now ubiquitous eco-labels deploy best practices, when many others do not. He finds that the labeling organizations who 'aim big'-pursuing transnational credibility, recognition and sustainability standards across multiple markets-are more likely to influence global value chains and establish more inclusive governance. This research draws 'big lessons from small labels' for global environmental governance of all kinds.
Hamish van der Ven is an Assistant Professor in the Department of Political Science and School of Environment at McGill University. He teaches and pursues research on the growing role of businesses and civil society groups in global environmental governance. His work has been published in Global Environmental Politics, Review of International Studies, Regulation & Governance, Review of International Political Economy, Global Environmental Change, and several other peer-reviewed journals.