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Beyond Corporate Responsibility
ISBN-13: 9780987670007 / Angielski / Miękka / 2012 / 196 str.
Beyond Corporate Responsibility: The New Organizational Consciousness leverages the traditional corporate social responsibility (CSR) platform for business and organizations and engages managers and leaders in a way that brings change in the hearts and minds of the stakeholders. CSR has in many cases become a cosmetic rather than strategic approach. Utilizing a mix of psychology, management science and new research in consciousness raising, you will learn how to develop your own program and employ a values-driven campaign to take the CSR project or program to a new level of motivation and inspiration, tapping into people and unleashing the potential of your employees and peers for a sustainable future. The book dares to push traditional thinking and makes a case that a way can be found to embrace a 'spiritual' corporation for true sustainability approach to a fair economy, well-being and health, and harmony with nature.
Beyond Corporate Responsibility: The New Organizational Consciousness leverages the traditional corporate social responsibility (CSR) platform for business and organizations and engages managers and leaders in a way that brings change in the hearts and minds of the stakeholders. CSR has in many cases become a cosmetic rather than strategic approach. Utilizing a mix of psychology, management science and new research in consciousness raising, you will learn how to develop your own program and employ a values-driven campaign to take the CSR project or program to a new level of motivation and inspiration, tapping into people and unleashing the potential of your employees and peers for a sustainable future. The book dares to push traditional thinking and makes a case that a way can be found to embrace a spiritual corporation for true sustainability approach to a fair economy, well-being and health, and harmony with nature.
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