Beyond Behaviour Change: Key Issues, Interdisciplinary Approaches and Future Directions

ISBN-13: 9781447317562 / Angielski / Miękka / 2016 / 256 str.

Fiona Spotswood

Opis

A desire to change behavior getting people to eat better, approach child discipline differently, or even just take the bus is at the root of a lot of social and social welfare programs. But the question of how we can bring about effective, lasting changes in behavior is a complicated one, drawing together a range of academic disciplines and fields of social research. This book explores the political and historical landscape of behavior change, covering political ideology, trends in academic theory, and new innovations in practice and research. In addition, it examines priorities that have become central to thinking in the field, such as ways of evaluating success and measuring return on investment."

Spis treści

Preface ~ Michael P. Kelly; ​Introduction ~ Fiona Spotswood; Part one: Exploring the history, theory and politics of ‘behaviour change’; The politics of behaviour change ~ Michael P. Kelly; An introduction to theories of behaviour ~ Tim Chatterton; Intervention design and evaluation: behaviour change imperatives ~ Sarah Denford, Charles Abraham, Jane Rebecca Smith, Sarah Morgan-Trimmer, Jenny Lloyd and Katrina Wyatt; Government legislation and the restriction of personal freedoms ~ Alan Maryon-Davis; Evaluating the impact of policy: the built environment and travel behaviour ~ Steven Melia; Nudge: recent developments in behavioural science and public policy ~ Michael Hallsworth and Michael Sanders; Social marketing and multidisciplinary behaviour change ~ Alan Tapp and Sharyn Rundle-Thiele; Technology and the formation of socially positive behaviours ~ Adam Joinson and Lukasz Piwek; Part two: Critique, innovation and new ideas; Stakeholder marketing and the subversion of public health ~ Gerard Hastings and Marisa de Andrade; Participation in behaviour change: technique or tyranny? ~ Katie Collins; Values and public expressions of concern ~ Tom Crompton; Social practices and behaviour change ~ Daniel Welch; The emergence of systems thinking in behaviour change: a public health focus ~ Esther Trenchard-Mabere; Conclusion: what is the future of ‘behaviour change’? ~ Fiona Spotswood and Alex Marsh