Best Practice

ISBN-13: 9780750639538 / Angielski / Twarda / 1999 / 454 str.

Mohamed Zairi

Opis

Best Practice: Process Innovation Management highlights best practice in innovation by bringing together practitioners and researchers in this field. involved with innovation. They bring together all the strands of research, best practice and advice establishing an essential source of information for all involved with process innovation management.

Spis treści

Foreword by Professor Richard Duggan, DTI Innovation Director; Being a world class organization: what does it mean? (Phil Hanson, IBM); Understanding tourism from cradle to grave (Dr Jim Crilly, Birds Eye Walls Ltd); Ideation: an integrated approach to idea generation (Professor Richard Duggan, DTI); Market orientation for superior competitiveness (S. Al-Shammri and Professor Mohamed Zairi, University of Bradford); Total supply chain for innovation (Professor Mohamed Zairi, University of Bradford); World class design (Dr. F. Trueman, University of Bradford); Customer management and development in retailing (Patrick Allen, University of Bradford); Project management and modern tools of innovation (Dr Trevor Francis, Lever Brothers Ltd); Bringing-in and focusing-on customer true needs (David Ginn, Ford Motors Co.); Auditing innovation through effective performance measurement (Professor Mohamed Zairi, University of Bradford); Sustaining a culture of discontinuous innovation (P. Ahmed, University of Bradford); Index.

O autorze

Mohamed Zairi