ISBN-13: 9781032068961 / Angielski / Twarda / 2022 / 112 str.
This book analyzes one of the largest media conglomerates worldwide, the Bertelsmann Corporation.
Introduction 1. History and Family Ownership 2. Bertelsmann Divisions and Corporate Strategies 3. The Global Media Giant 4. The Bertelsmann Foundation: ‘Making Politics’ Concluding Remarks: A Transnational Information und Service Giant
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