ISBN-13: 9780789019158 / Angielski / Miękka / 2002 / 172 str.
ISBN-13: 9780789019158 / Angielski / Miękka / 2002 / 172 str.
How much money is your business wasting? How good is the service you deliver?This pioneering book will familiarize you with benchmarking techniques that can be used to gauge and improve the performance of hospitality and tourism businesses anywhere With compelling case studies drawn from hotel management, environmental systems, and destination practices, it examines important aspects of benchmarking, including satisfaction barometers, indicator development, and finding/networking with benchmarking partners.After an overview of benchmarking concepts and processes, this essential book explores: