ISBN-13: 9780789019141 / Angielski / Twarda / 2002 / 172 str.
ISBN-13: 9780789019141 / Angielski / Twarda / 2002 / 172 str.
After an overview of benchmarking concepts and processes, this book explores benchmarking's strengths and weaknesses, describes ways to apply benchmarking to tourist facilities and destinations, and examines the role of customer satisfaction and loyalty in benchmarking. Case studies presented are dr