Benchmarking in Tourism and Hospitality Industries: The Selection of Benchmarking Partners

ISBN-13: 9780851995533 / Angielski / Twarda / 2002 / 288 str.

K. W. Woober; Karl W. Wober; K. W. Wober

Opis

* Offers methodological framework for answering key benchmarking questions
* Only substantial work covering this topic
* World-wide coverage and usage

Benchmarking is a buzzword of the last decade that describes a method for comparing different companies, by measuring various data, performance and goals. This book focuses on the methodological aspects of the right selection of benchmarking partners.