Ben & Jerry's: The Inside Scoop

ISBN-13: 9780517883709 / Angielski / Miękka / 1995 / 272 str.

Fred "Chico" Lager; Jerry Greenfield

Opis

"Deftly and compassionately captures Ben's] genius in all its entrepreneurial splendor...This tale will keep you entertained."--New York Times Book Review.
A former CEO of Ben & Jerry's tells how two '60s holdovers built a single ice cream store into one of America's hottest companies. From modest beginnings--opening their first ice cream shop in a renovated gas station--to entrepreneurial challenges, including their clash with Haagen-Dazs, to becoming a miltimillion dollar company, Lager provides an insightful insider's account of Ben & Jerry's ice cream empire."